Press and brand

Brand assets

Everything you need to write about Cleaning Point, put our logo on a page, or print it on a van door. Free to use for press, partners and suppliers — please follow the few rules below so the brand stays recognisable.

Logos in SVG and PNG, on light and dark, in one archive

Logo

The mark is an orbit ring with a point resting in its gap and a sparkle at its centre — the cleaning point. Use the horizontal lockup wherever it fits; drop to the stacked one or the mark alone only when the horizontal version would be smaller than its minimum size.

Horizontal lockup

The primary logo. Use it unless the space genuinely will not take it.

Full colour

The default. For white and light backgrounds

SVGPNG80016002400

Reversed

For navy, photography and other dark backgrounds

SVGPNG80016002400

One colour, navy

For single-colour printing, embroidery and stamps

SVGPNG80016002400

One colour, white

For single-colour printing on a dark ground

SVGPNG80016002400

Stacked lockup

For narrow or square spaces — a sponsor wall, a tote, a portrait advert.

Full colour

The default. For white and light backgrounds

SVGPNG60012001800

Reversed

For navy, photography and other dark backgrounds

SVGPNG60012001800

One colour, navy

For single-colour printing, embroidery and stamps

SVGPNG60012001800

One colour, white

For single-colour printing on a dark ground

SVGPNG60012001800

The mark

On its own where the name is already present, or too small to read: avatars, favicons, a badge on a uniform.

Full colour

The default. For white and light backgrounds

SVGPNG2565121024

Reversed

For navy, photography and other dark backgrounds

SVGPNG2565121024

One colour, navy

For single-colour printing, embroidery and stamps

SVGPNG2565121024

One colour, white

For single-colour printing on a dark ground

SVGPNG2565121024

App icon

The mark on navy in a rounded tile — for app stores, profile pictures and anywhere a square is required.

SVGPNG2565121024

Using the logo

Clear space

Keep free space around the logo of at least the height of the mark on every side. Nothing — no text, no other logo, no edge of a photo — comes inside it.

120 px24 px

Minimum size

On screen, never below 120 px wide for the horizontal lockup or 24 px for the mark. In print, 30 mm wide and 8 mm respectively. Below that the sparkle closes up and the ring gap disappears.

Backgrounds

Full colour on white or a very light neutral, reversed on navy or a dark photo. On a photograph, place the logo over a calm area — never over a busy or mid-tone patch where the ring loses its edge.

What not to do

The logo is supplied in every version you should need, so none of these are ever necessary.

Do not stretch, squash or otherwise change the proportions

Do not recolour it — use the supplied navy, white or full-colour files

Do not rotate or tilt it

Do not add shadows, glows, gradients or outlines

Cleaning Point

Do not re-set the wordmark in another typeface

Book your
cleaning today

Do not crowd it or place it on a busy background

Colour

Two colours carry the brand: navy for authority and calm, teal for the clean point itself. Navy is the ground and the primary button; teal is an accent, saved for the single most important action on a screen. The ramps below exist to support them, not to compete.

Brand colours

Navy

#002954
RGB 0, 41, 84

Teal

#22CBC5
RGB 34, 203, 197

Navy ramp

Navy 800

#0A355F
RGB 10, 53, 95

Navy 700

#17436F
RGB 23, 67, 111

Navy 600

#2B567F
RGB 43, 86, 127

Navy 500

#4A7098
RGB 74, 112, 152

Navy 400

#7D9BB8
RGB 125, 155, 184

Navy 300

#B0C3D6
RGB 176, 195, 214

Navy 200

#D6E0EA
RGB 214, 224, 234

Navy 100

#EAF0F6
RGB 234, 240, 246

Navy 050

#F4F8FB
RGB 244, 248, 251

Teal ramp

Teal 700

#0E8F89
RGB 14, 143, 137

Teal 600

#159F98
RGB 21, 159, 152

Teal 400

#4DD7D1
RGB 77, 215, 209

Teal 300

#83E3DE
RGB 131, 227, 222

Teal 200

#B6EFEC
RGB 182, 239, 236

Teal 100

#DDF7F5
RGB 221, 247, 245

Teal 050

#F0FCFB
RGB 240, 252, 251

Neutrals

Gray 900

#16202B
RGB 22, 32, 43

Gray 700

#3C4A5B
RGB 60, 74, 91

Gray 500

#75818F
RGB 117, 129, 143

Gray 300

#C3CAD3
RGB 195, 202, 211

Gray 100

#EEF1F4
RGB 238, 241, 244

Gray 050

#F7F9FB
RGB 247, 249, 251

White

#FFFFFF
RGB 255, 255, 255

Typography

Poppins sets headlines and the wordmark; Manrope sets everything you read at length. Both are open-licensed, so you can install them without asking us.

Display and headings

A spotless home, in any language

PoppinsWeights 600, 700Get the font

Body and interface

A spotless home, in any language

ManropeWeights 400, 500, 600, 700Get the font

If neither font is available, set headlines in a geometric sans and body copy in a humanist sans. Never re-set the wordmark in another typeface — use the supplied logo files.

How we describe ourselves

Please use one of these as written. If you need something different, ask us rather than paraphrasing — the details matter to us and to our clients.

The name

Cleaning Point — two words, both capitalised, never "CleaningPoint" or "Cleaning point". There is no abbreviation and no "CP" in running text.

Short description

Cleaning Point is a premium home cleaning and residence care service in Lisbon, working in English, Portuguese, Russian and Ukrainian.

Full description

Cleaning Point is a premium home cleaning and residence care service based in Lisbon. It was founded by people who had moved to the city themselves and could not find a service that delivered the same standard every visit, in a language they thought in. Every home is cleaned to a published room-by-room checklist, by professionals whose identity, right to work and references we have checked, and whose work a manager reviews. Recurring clients keep the same main professional. Concierge support answers in English, Portuguese, Russian and Ukrainian, and a visit can be booked online in a couple of minutes.

Fast facts

Name: Cleaning Point
What it is: Premium home cleaning and residence care
Based in: Lisbon, Portugal
Languages: English, Portuguese, Russian, Ukrainian
Website: cleaningpoint.net

Press contact

For interviews, comment, or anything you cannot find here, write to us in English, Portuguese, Russian or Ukrainian. We reply within one business day.

Photography

Our images are of real homes and real people, in natural light. We do not licence client photography for outside use — if you need imagery for a story, write to us and we will send what we can clear.

Terms of use

The Cleaning Point name, logo and mark are our property. You may use the files on this page to refer to, report on or link to Cleaning Point, in the forms supplied. Please do not use them to imply a partnership, endorsement or affiliation that does not exist, as part of your own logo or product name, or in a way that could be mistaken for our own communication. If you are unsure, ask us first.